Samsung announced earlier this week that their latest handset to hit the market will be an addition to the Galaxy A-series, featuring a quadruple rear camera – the first of its kind. The Korean tech giants reported the new Galaxy A9 is aimed at the “Instagram generation”, with the handset going on sale in the UK in November, starting at £549.
The highly-anticipated device will include Face ID and fingerprint scanner technology, as well as mobile payment capabilities and expandable storage space of up to 512GB. The four cameras include: an 8MP ultrawide lens, a 24MP main lens, a 10MP telephoto lens and a 5MP depth lens. It is safe to say the “Instagram generation” will be highly equipped with this device for their social media antics.
The internals of the phone feature a Snapdragon 660 with 6GB of RAM, powering all this is a respectable 3,800mAh battery, with charging via the USB-C port at the bottom. The handset will be available in three unique colours: lemonade blue, caviar black and bubblegum pink.
Samsung’s president of mobile communications, DJ Koh, said: “As a global leader in smartphone innovation, we understand the demand for meaningful innovation in a fast-paced world driven by visual communication.
“Building on our legacy in smartphone camera development we’re introducing next-generation technology across our entire Galaxy portfolio to give more consumers the opportunity to experience cutting-edge innovation.
“We’re excited to deliver on this promise and debut world-leading smartphone camera technology with the Galaxy A9.”
Both Samsung and Apple have come under fire from the lower-priced manufacturers such as OnePlus, Xiaomi and Huawei, forcing the Korean firm to pursue a mid-range priced strategy that includes technology usually reserved for flagship launches.
Market analysts understand that Samsung’s decision to release the Galaxy A9 may be in retaliation to Apple’s iPhone XR – the “affordable” flagship.
It will be interesting to see if Samsung’s unique strategy will pay off, making up for underwhelming sales from its flagship device.